While you can choose up to nine categories, the first one selected will be the primary category. These will determine what queries you can rank for. Then, select a category that best represents your business – for example, nail salon, web design agency, or tea house. Match it to your business site and social handles to avoid confusion. When adding the business name, make sure to keep it consistent across all platforms. If one already exists, you can claim the business by requesting ownership.įor new businesses, proceed by filling out the relevant details. To avoid duplicate listings, type your business name on Google. If your business has been around for quite some time, then Google will most likely already have a listing for it based on the data it collects online. Once signed in, you’ll have the option to add your business to Google. We recommend using a professional email address that includes your business name. Start by signing in to your Gmail account. The first step to creating a Google business account is visiting the Google My Business homepage, which is where you can manage your business listing. In this section, we’ll cover the steps on how to set up a Google My Business account. How to Set Up a Google My Business Account Therefore, having positive reviews on your listing will increase your business’s appeal and credibility, increasing customers’ trust. Studies show that online reviews hugely influence a customer’s purchasing decision. Likewise, it helps you respond more quickly to user queries.Īnother benefit of Google My Business is it can display customer reviews. Maximizing your Google My Business SEO will also help you to better engage with potential customers.įor example, sharing your contact information and other business details makes it easier for customers to reach out to ask questions or give feedback about your business and its services. This includes selecting the right industry and verifying the location, as well as adding descriptions, opening hours, product catalogs, and photos.Īs such, an optimized Google Business Profile is more likely to rank higher on local searches. In addition, the information you provide to complete the Google Business Profile listing also helps Google categorize your business better. With greater visibility, people are more willing to click on a website, helping the company generate leads and sales. The first three elements Google shows to answer local search queries are Google Ads, Google 3-Pack, and organic search results.Ī Google Business Profile helps to boost visibility as it provides rich information about a business. Why Is Google My Business Important for Local SEO This includes creating localized content, analyzing website performance, and having an up-to-date profile listing. To rank higher on local search results, it’s necessary to work on your on-page and off-page SEO. Instead, it allows you to build a stronger online presence that is more easily discoverable on Google Search. Keep in mind that a Google My Business profile is not a substitute for a business website. It lets you add comprehensive company information to improve visibility on local search results, helping customers easily find your business on Google. Google My Business is a free tool to publish and manage a Google Business Profile across platforms.
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